Marketing

digital strategy

Canadian Apartment Magazine

Promoting your rental property today

To succeed in this modern marketplace, rental property managers need to embrace social media channels like Facebook and Twitter. They also need a comprehensive digital strategy.
virtual reality

Canadian Property Management

Virtual reality emerges in commercial sector

Office marketing tools of the future will immerse users in new or non-existent environments, offering them the chance to virtually control a presale asset.
Minto-Yorkville-Park

CondoBusiness

Minto earns 19 distinguished marketing awards

A Canadian real estate developer and construction company, Minto Communities (Minto), received 19 awards at the 35th Annual National Association of Home Builders 2015 National Sales and Marketing Awards. Minto was recognized for the marketing efforts and advertising campaigns carried out for several high-rise condominium developments.
Select color swatch to paint wall

Canadian Apartment Magazine

Marketing your building upgrades

Renovating a rental property is more than an investment; it’s one that pays dividends. Aside from boosting the property’s value, it demonstrates a commitment to superior quality and gives tenants confidence that the property manager truly cares.
Five high-rise buildings under construction

Canadian Apartment Magazine

Tips for benchmarking your rental property

Owning and managing an investment property isn’t all about bricks and mortar and collecting rent cheques from tenants. Here are some tips for enhancing the resident experience via good benchmarking strategies.
tim_bristow_website (3)

Canadian Property Management

Rebranding the GTA’s Older Office Stock

Colliers' Tim Bristow discusses the many ways in which an older office building can be updated to meet the expectations of a multitude of generations.
Drones

Canadian Property Management

Drones in real estate are now a reality

The use of drones in real estate sales and marketing is not just a gimmick. Videos and images can help show off a property and offer unique perspectives.
Woman apartment

Canadian Apartment Magazine

How to fill apartment vacancies and find tenants

Property managers can fill apartment vacancies and find tenants by getting involved in the community, knowing their market and offering promotions.
Kingston & Co condo

CondoBusiness

Toronto condo shapes conversation with buyers

TAS' upcoming mid-rise Toronto condo, Kingston & Co., aims to attract first-time buyers with sustainable design and homey amenities.
Baby boomers

Canadian Apartment Magazine

New housing options for seniors in Canada

Baby boomers are living longer and staying healthier, making new housing options for seniors in Canada an exciting opportunity for developers.
Adam Artman

CondoBusiness

Leveraging online marketing tools to sell condos

How can developers and real estate agents leverage online marketing tools to drive sales? Adam Artman of UrbanForm offers his expert advice.
Mobile apps

Canadian Property Management

Using mobile technology as a marketing tool

Providing tenants with instant information on their smartphones can give a property a competitive advantage in the marketplace, and enable savvy property managers to maximize their time and measure their results.
REMI

Canadian Apartment Magazine

Negative online reviews

How damaging are negative online business reviews? John R. Graham of GrahamComm weighs in.
copywriting_secrets_that_ma

Canadian Apartment Magazine

Copywriting secrets that make rental ads sell

For landlords designing print ads or writing online apartment listings, knowing how to catch a renter’s attention is critical. These three copywriting secrets can help ads attract more rental leads.
REMI

CondoBusiness

The importance of networking

Networking is a way for property and facility managers to interface and surround themselves with resources that, at some point, will solve a problem, find resources or provide advice about an issue.
online_marketing

CondoBusiness

Online marketing

While property managers have traditionally relied on word of mouth to showcase a job well done, the fact is referrals often don’t provide enough new work to sustain or grow a business.
email_marketing

Canadian Apartment Magazine

E-mail marketing

E-mail marketing is a digital form of direct mail. The term is often used to describe the act of sending direct promotional e-mails to either try to acquire new customers or persuade existing customers to buy again, or to encourage customer loyalty ...